Market Research Project - WBS

Market Research Project WBS
 
 
 
 

Market Research Project - WBS

7 months ago by: MatchWare
 
 
  • Market Research Project
    • Initiation Phase
      • Requirements Gathering & Analysis
        • Define process for gathering requirements
        • Document project-stakeholder interviews
        • Analyze requirements
        • Create requirements document
      • Project Charter Development
        • Business Case
          • Document summary of business purpose justification
          • Define expected benefits
        • Project Scope Definition (High Level)
          • Define primary market research objectives
          • Define primary market research deliverables
          • Identify specific exclusions to scope
        • Establish high-level time, cost, and resource estimates
        • Establish list of key stakeholders
        • Document project charter
        • Project charter approval
      • Initiation Phase Approval
    • Planning Phase
      • Project Plan Development
        • Scope Statement
          • Create scope description (based on business objectives)
          • Define scope boundaries (both in and out of scope)
          • Define key project deliverables (including user-acceptable criteria)
        • Work Breakdown Structure (WBS)
          • Create WBS to work-level execution
          • Define task dependencies (including predecessors/successors)
        • Performance Baseline Measurement
          • Create schedule baseline (with expected resource effort)
          • Define budget baseline (with schedule and cost assumptions)
          • Establish baseline tolerance thresholds (trigger change control)
        • Procurement Planning (Research Vendor Selection)
          • Analyze market conditions
          • Analyze make-or-buy findings
          • Select contract type
          • Develop procurement management plan
          • Develop statement of work
        • Project Schedule Plan
          • Project Milestones (PMs)
            • Define major milestones (alignment with deliverables)
          • Project Scheduling Work Plan
            • Define standard PM and approval gates
            • Document WBS, milestones, and deliverables (dates and resourcing)
            • Document schedule baseline
        • Resource Management
          • Name project team members (with roles and responsibilities)
          • Define all project stakeholders (with roles and project team liaison)
          • Create org chart: project team, sponsor, steering committee, stakeholders
        • Supporting PM Process Plans
          • Change Management
            • Document change control procedure for budget and schedule baselines
            • Document change control for approved scope baseline
            • Document change control for systems modifications
          • Risk Management
            • Document risk process: prioritization, mitigation, and contingency guidelines
            • Document risk assessment for scope, budget, and schedule baselines
          • Issues Management
            • Document issues process: prioritization, resolution, and tracking guidelines
            • Document formal 3-tiered escalation: project manager, sponsor, and executives
          • Communication Plan
            • Document guidelines: project updates and stakeholder collaboration
            • Document guidelines for document repository access and controls
            • Document standard project team and executive status report guidelines
          • Quality Assurance and Control Plan
            • Define criteria for user-acceptance testing (with checklist)
            • Define criteria for cost/benefit analysis
            • Define criteria and process for periodic stakeholder satisfaction survey
            • Define criteria for "Lessons Learned" (during closeout)
          • Create Draft Project Plan
        • Project Plan Approval
      • Planning Phase Approval
    • Execution Phase
      • Brainstorming Marketing
        • Prep Work
          • Define objectives
          • Identify brainstorming team
          • Identify location
          • Develop agenda
          • Schedule facility
          • Arrange facilitator
        • Brainstorming Session
          • Analyze market condition
          • Identify risks
          • Select primary market research tool
          • Gather ideas
          • Analyze ideas
          • Develop research brief
          • Present to management
        • Solicitation
          • Define evaluation criteria
          • Advertise Scope of Work (SOW)
          • Collect Proposals
        • Source Selection (Research Vendor Selection)
          • Evaluate proposals
          • Screen vendors
          • Negotiate contract
          • Select vendor
        • Primary Market Research Tool Development
          • Identify method of survey (phone, in-person, Internet, magazines, etc.)
          • Identify minimum number of samples
          • Identify test market
          • Identify demographics
          • Define questionnaire
          • Conduct research
          • Compile results
          • Generate report
          • Present report
      • Execution Phase Approval
    • Closeout Phase
      • Contract Closeout
      • Launch project "Lessons Learned" review
      • Establish process for archiving project data
        • Archive documents
      • Conduct administrative closeout
      • Closeout Phase Approval
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