Managing Customers Mind Map
 
 
 
 

Managing Customers - Mind Map

Vor 2 Jahren publiziert von: MatchWare
 
 
  • Managing Customers
    • Goals
      • Increase sales
        • Customer-led products
        • Repeat selling
        • Cross-selling
          • New products or services
        • Up-selling
          • Upgrades
        • Customer referrals
      • Optimize advertising
        • Targeted campaigns
    • Profiling
      • Statistics
        • Customer characteristics
        • Number of transactions
        • Frequency of transactions
        • Number of referrals
        • Payment methods
      • Buying process
        • Approved suppliers
        • Tenders
        • ...others
      • Motivation
        • Reasons for buying
          • Speed of delivery
          • Post-sales support
          • ...others
        • Reasons for defection
          • Prices too high
          • Quality problems
          • ...others
        • Other motivating factors
    • Analyzing
      • Low value
      • High value
        • Advocates
        • Regular customers
    • Building the relationship
      • Proactive actions
        • Keep in touch
        • Encourage loyalty
        • ...others
      • Reactive actions
        • Develop customer care
        • Resolve complaints
    • Prospecting for new customers
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