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Product Launch - Gantt Chart

- Product Launch
- Define objectives
- Planning
- Setup team
- Define launch plan components
- Define responsibilities
- Setup budget
- Setup timeline and roadmap
- Setup tracking mechanism
- Setup benchmarks
- Prepare corporate launch plan
- Product-related issues
- Prepare product demo
- Packaging
- Prepare brief
- Develop ideas
- Get approval
- Production
- Define pricing policies
- Define licensing policies
- Organize fulfillment
- Organize support
- Marketing
- Organize advertising
- Prepare brief
- Develop ideas
- Get approval
- Production
- Produce collaterals
- Prepare brief
- Develop ideas
- Get approval
- Production
- Organize press release
- Setup awareness campaign
- Plan events and trade shows
- Update corporate web site
- Sales
- Brief company sales force
- Organize and brief sales channels
- Prepare mailings for customer base
- Organize online sales
- Training
- Internal
- Sales force
- Customer service
- External
- Sales channels
- Post-mortem
- Collect statistics
- Sales figures
- Number of show attendees
- Number of new leads
- ...other
- Review process
- Write recommendations report
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