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Taking Back Positive- Deceptivly Easyv2 - Gantt Chart
Group project for school. Trying out program.
- Taking Back Positive
- Formative Research
- Research of HIV prevalence and contributing factors in FL
- Research HIV testing demographic data and contributing factors
- Research of target audience and secondary audiences (qualitative)
- Analyze current sex education campaigns (online, flyer, public space advertisement) post 2009 for effectiveness
- Analyze HIV awareness campaigns (online, flyer, public space advertisement) post 2009 for effectiveness
- Message and Material Design
- Development of Twitter tweets and Facebook posts complying with results from analysis of previous campaigns for maximum effectiveness
- Development of Twitter account and Facebook Page complying with results from analysis of previous campaigns for maximum effectiveness
- Develop poster campaigns for local bars and for bus stop advertisement campaign
- Develop Partnership with local bars whose customer base includes target population
- Pre-test prototypes: Focus groups, in-depth interviews, questionnaires
- Refine implementation plan (social media drafts, poster drafts, bus stop poster drafts)
- Implementation
- Launch of Twitter account and Facebook Page
- Launch of bar flyers
- Bus Stop posters put up
- Evaluation
- Conduct process evaluation.
- Process review
- Process review
- Process review
- Process review
- Process review
- Process review
- Evaluate individual changes made to campaign, Modify the plan accordingly, and Implement relevant changes to implemented tactics
- Relaunch with revisions
- Relaunch with revisions
- Relaunch with revisions
- Conduct outcome evaluation.
- Evaluation Study Period
- Evaluation Study Period
- Evaluation Study Period
- Evaluation Study Period
- Evaluation Study Period
- Evaluation Study Period
- Evaluation Study Period
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