Taking Back Positive- Deceptivly Easyv3 - Gantt Chart

Taking Back Positive- Deceptivly Easyv3 Gantt Chart
 
 
 
 

Taking Back Positive- Deceptivly Easyv3 - Gantt Chart

2 years ago by: Kyle Dalton
 
 
Group project for a class. Trying out program.
  • Taking Back Positive
    • Formative Research
      • Research of HIV prevalence and contributing factors in FL
      • Research HIV testing demographic data and contributing factors
      • Research of target audience and secondary audiences (qualitative)
      • Analyze current sex education campaigns (online, flyer, public space advertisement) post 2009 for effectiveness
      • Analyze HIV awareness campaigns (online, flyer, public space advertisement) post 2009 for effectiveness
    • Message and Material Design
      • Development of Twitter tweets and Facebook posts complying with results from analysis of previous campaigns for maximum effectiveness
      • Development of Twitter account and Facebook Page complying with results from analysis of previous campaigns for maximum effectiveness
      • Develop poster campaigns for local bars and for bus stop advertisement campaign
      • Develop Partnership with local bars whose customer base includes target population
      • Pre-test prototypes: Focus groups, in-depth interviews, questionnaires
      • Refine implementation plan (social media drafts, poster drafts, bus stop poster drafts)
    • Implementation
      • Launch of Twitter account and Facebook Page
      • Launch of bar flyers
      • Bus Stop posters put up
    • Evaluation
      • Conduct process evaluation.
        • Process review
        • Process review
        • Process review
        • Process review
        • Process review
        • Process review
      • Evaluate individual changes made to campaign, Modify the plan accordingly, and Implement relevant changes to implemented tactics
        • Relaunch with revisions
        • Relaunch with revisions
        • Relaunch with revisions
      • Conduct outcome evaluation.
        • Evaluation Study Period
        • Evaluation Study Period
        • Evaluation Study Period
        • Evaluation Study Period
        • Evaluation Study Period
        • Evaluation Study Period
        • Evaluation Study Period
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