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Business Strategy - Mind Map
- Business Strategy
- The Company and its Industry
- Executive Summary
- Description of business
- Finance required
- Financial projections
- Business credibility
- Purpose of the Company
- Company founders and skill sets
- Competitive differentials
- Products and Services
- Main products, services and markets
- Distinctive qualities
- Technological capacity
- Licence/patent rights
- Future potential
- Markets
- Define the market
- Create market analysis plan
- Geographic spread
- Market size
- Customers
- Competitors
- Identify competition
- Implement market analysis plan
- Possibilities for growth
- Purchasing decision makers
- Expected market share
- Marketing
- Promotion and Sales
- Product benefits
- Market positioning
- Distribution channels
- Customer coverage
- Manufacturing and Operations
- Design and Development
- Product/Service development stages
- Risks in the design/development process
- Design rights and registration
- Business location
- Manufacturing capabilities
- Identify needed materials and supplies
- Select a business approach
- Identify management staff resources
- Identify staffing requirements
- Identify needed raw materials
- Identify needed utilities
- Summarize operating expenses and financial projections
- Management
- Business owners and directors
- Non-executive directors and key managers
- Planned staff numbers
- Recruitment/development/retention
- Quality systems
- Finance
- Financial requirements
- Detailed financial plan
- Financial highlights, risks and assumptions
- S.W.O.T.
- Risks
- Assess market size and stability
- Assess needed resources availability
- Rewards
- Forecast financial returns
- Objectives and milestones
- Action plans and timetable
- Personal objectives
- Business objectives
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