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Managing Customers - Mind Map
- Managing Customers
- Goals
- Increase sales
- Customer-led products
- Repeat selling
- Cross-selling
- New products or services
- Up-selling
- Upgrades
- Customer referrals
- Optimize advertising
- Targeted campaigns
- Profiling
- Statistics
- Customer characteristics
- Number of transactions
- Frequency of transactions
- Number of referrals
- Payment methods
- Buying process
- Approved suppliers
- Tenders
- ...others
- Motivation
- Reasons for buying
- Speed of delivery
- Post-sales support
- ...others
- Reasons for defection
- Prices too high
- Quality problems
- ...others
- Other motivating factors
- Analyzing
- Low value
- High value
- Advocates
- Regular customers
- Building the relationship
- Proactive actions
- Keep in touch
- Encourage loyalty
- ...others
- Reactive actions
- Develop customer care
- Resolve complaints
- Prospecting for new customers
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