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P and S Rentals SWOT Analysis - Mind Map
- P and S Rentals SWOT Analysis
- Weaknesses
- Out dated systems
- get advanced & functional website
- create database; staff & customer accounts
- Slow turn around time
- proper organising of processes
- train staff for using the new system
- Inaccurate stock keeping
- proper and frequent updating of database
- This will lessen or eliminate inaccuracy & untimliness
- Threats
- Saturated market - lots of competetion
- win over competitors with superior & efficient service
- Industry Giants
- Win over competitors with offering superior customer service
- Loss of income for damaged rental items
- implement 50% of bill for security deposit
- Opportunities
- Expanding product range to regional markets
- Develop Marketing/Advertising Strategies
- Capture a wider target market
- Partnerships with industry players
- Acquire more Market Share
- Maximize profits while still keeping loyal customers
- Growing Demand esp in the event industry
- Develop Marketing/Advertising Strategies
- Capture a wider target market
- Wide product range to suit all budgets
- Promotional Campaigns
- Includes questionnaires & surveys to potential clients to find out their needs/wants & budgets
- Strengths
- The variety of products is always expanding
- Develop Marketing/Advertising Strategies to capture a wider target market
- Capture a wider target market
- wide range clientele
- Continue & further provide for variety of clients/events
- up keep and improve standard of products and services
- Years of operations in the industry
- Continue to further develop brand
- This will strengthen & make the company's reputation more well known
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