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Prospecting for Donor Prospects - Mind Map
Roadmap to Donor Development
- Prospecting for Major Financial Partners
- Generating Prospects
- Activities
- Awareness Events
- Social Media
- Generosity Conferences
- Referrals
- Web site
- ...others
- Qualifying Prospects
- Level of Interest
- Timing of Giving
- Decision Maker
- Capacity to Give
- Propensity to Give
- Prioritizing Prospects
- Location
- ...others
- Prospect Engagement
- Objectives
- Presentation
- Outcome
- First meeting
- Preparing
- Objectives
- Main
- Fact-finding
- Selling
- ...others
- Alternatives
- Knowledge of the Donor
- Donor profile
- Past Giving
- Donor Business
- Value Proposisition
- Social/Kingdom Impact
- Strategies/Tactics
- Effectiveness
- Stories
- ...others
- Possible objections
- Timing
- Case for Support
- Other Decision Makers
- Spouse
- Business Partners
- CPA/Financial Advisors
- ...others
- Qualifying questions
- Meeting
- Introduction
- Cause for Support
- Highlight Strategies/Testimonies/Endorsements
- Handle Objections
- Follow-up
- Lead sheet
- Thank you note
- Managing leads
- DonorPerfect
- Key managers details
- Donor type
- Origin of Prospect
- Canvassing
- Cold-calling
- Referrals
- ...others
- Action points
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