Identity WBS
 
 
 
 

Identity - WBS

36 days ago by: Brian DAmato
 
 
Identity Map
  • Identity
    • House Number
      • IDs
        • Marketing Segments
        • TE Codes
        • Idea
      • Eligible Services
      • Activation
        • TE Coded Pricing
    • Unknown Prospect
      • IDs
        • Marketing Cloud ID
        • 3rd Party IDs
          • Google ID
          • Facebook ID
          • Amazon ID
      • Activity History
        • Digital Behaviors
          • Product Interest
      • Activation
        • Retargeting
          • Digital Media
          • Owned Website
    • Identified Prospect
      • IDs
        • House Number
        • Marketing Cloud ID
        • Marketing Segments
        • TE Codes
        • 3rd Party IDs
          • Google ID
          • Facebook ID
          • Amazon ID
      • Profile
        • Prior Customer
        • Current Provider
        • House Address
        • Household Members
      • Activity History
        • Digital Behaviors
        • Retail Behaviors
        • Call Center Behaviors
        • Set-top Box Behaviors
      • Communication History
        • Email
        • SMS
        • Phone
        • Media
        • Direct Mail
      • Propensity Models
      • Activation
        • Retargeting
          • Digital Media
          • Owned Website
        • Sales Orchestration
          • Media
          • Email
          • Phone
          • Direct Mail
          • Website
    • Customer
      • IDs
        • House Number
          • Household Members
        • Account Number
        • Marketing Cloud ID
          • Salesforce
          • Adobe
        • Marketing Segments
        • TE Codes
        • 3rd Party IDs
          • Google ID
          • Facebook ID
          • Amazon ID
      • Profile
        • Active Services
          • PSU/Tiers
          • Add-ons
          • Rack Rate Pricing
          • Discounts
            • Start Dates
            • End Dates
            • Amounts
            • Caps
          • Equipment
        • Prior Customer
        • House Address
        • Household Members
      • Transaction History
        • Digital
        • Retail
        • Call Center
      • Activity History
        • Digital Behaviors
        • Retail Behaviors
        • Call Center Behaviors
        • Set-top Box Behaviors
      • Communication History
        • Email
        • SMS
        • Phone
        • Media
        • Direct Mail
      • Propensity Models
      • Activation
        • Retargeting
          • Digital Media
          • Owned Website
        • Sales Orchestration
          • Media
          • Email
          • Phone
          • Direct Mail
          • Website
        • Lifecycle Management
    • Out of Market Person
      • House Address
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