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Implementation Phase - WBS

- Implementation Phase
- 1. Set-Up
- I. A/V Equipment
- II. Entry Management
- III. Catering
- IV. Room-Set up (stage, tables, booths, chairs,)
- V. Promotion/Giveaway Area (quit cards, GASO badges & stickers, merchandise)
- VI. Decor (headers, banners, graphic aids)
- VIII. Security/Emergency
- 2. Carry out Action Plan
- I. Registration/Check-in
- II. Key Speaker Presentation
- III. Breakout Sessions
- IV. Food/Refreshments
- V. Networking & Merchandise Exhibition
- 3. Event Breakdown
- I. Survey & Analytics
- Planning Phase
- 1.Event Plan
- I. On-Site/Venue Approval
- II. Create Registration Application Form
- III. Confirm Speakers for Day-Of Event
- IV. Program Content Development
- V. Resource & Materials Checklist
- VI. Develop Event Schedule
- 2. Budgeting & Cost
- I. Budget & Resource Analysis
- II. Budget Plan Approval
- 3. Stakeholders
- I. Identify Target Audience
- II. Identify Key Speakers
- III. Identify Sponsor (American Cancer Society)
- IV. Identify Vendors (Caterers, seating/decor, security)
- 4. Risk Management
- I. Risk Analysis
- 5. Advertising Platforms
- I. Newspaper
- II. TV/Radio
- III. Internet
- 6. Marketing Platforms
- I. Website Kick-off
- II. Social Media
- III. Email
- IV. Branded Materials/Print Designs
- Post-Implementation Phase
- Follow Up
- I. Review if Project Objectives were met
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