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Marketing a Product - WBS
Marketing a Product
- Marketing a Product
- Market objectives
- Expand existing market share
- Find and develop new markets
- Product
- Branding
- Product identity
- Corporate identity
- Features
- Quality
- Packaging
- Safety
- Service and maintenance
- Warranty
- Accessories
- Price
- Strategy
- Premium
- Competitive
- Penetration
- Skimming
- ...others
- Retail price
- Wholesale price
- Discounts
- Volume
- Cash payment
- Incentives
- Upgrades
- Online sales
- ...others
- Bundling
- Distribution
- Channels
- Direct
- Indirect
- Types
- Distributors
- Wholesalers
- Retailers
- Internet
- Warehousing
- Order processing
- Transportation
- Customer support
- Promotion
- Strategy
- Competitive edge
- Unique selling points
- Benefits
- Personal selling
- Sales promotion
- Public relations
- Events
- Campaigns
- Advertising
- Testimonials
- Upgrading
- New features
- Rebranding
- Restyling
- Repackaging
- ...others
- Idea
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