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Planning for a Trade Show - WBS

- Planning for a Trade Show
- Planning
- Appoint coordinator
- Define objectives
- Define message
- Choose trade show
- Choose stand size and location
- Send application form
- Write description for conference guide
- Setup budget
- Setup schedule
- Draw up list of participants
- Communication
- Send mailing to customers & prospects
- Publicize show on corporate web site
- Write press release
- Schedule meetings with customers & prospects
- Send free passes to major customers & prospects
- Schedule meetings with press attendance
- Plan booth
- Plan layout
- Order furniture
- Prepare displays
- Prepare materials
- Brochures
- Collaterals
- Gifts
- Stock
- Product demos
- Media kits
- Lead sheets
- Badges
- Prepare events
- Hospitality suite announcements & presentations
- Meetings with major customers & prospects
- Meetings with press
- Organize logistics
- Book transport
- Book hotels
- Organize catering
- Ship materials
- Ship booth equipment
- Post-mortem
- Collect statistics
- Sales figures
- Number of show attendees
- Number of new leads
- Sum up costs
- ...other
- Review process
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